top of page

Case Study 04- Key Testing Strategies for eCommerce Platform

eCommerce Testing Cart Management
eCom Cart Management

Background: Retaining customers and driving sales is the most important in the rapidly evolving world of eCommerce. Therefore, ensuring a seamless user experience in an eCommerce platform is challenging. eCommerce platforms become more complex with various new features. Sometimes, eCommerce platforms are integrated with ERP systems and it handles the Sales module of the ERP application. With that integration, some inputs are coming from the ERP system apart from the Customers. Then an admin role comes to the middle to handle some workflows and approvals.

Therefore, apart from managing the eCommerce features, multiple users are involved with segregated access levels. Due to such many reasons, both functional and non-functional testing becomes an essential part. Functional testing verifies that each feature of an eCommerce platform works according to the specified requirements. It covers various aspects, including product search functionality, shopping cart operations, payment gateways, order processing, chatbot, product comparisons, item management, etc. Integration testing handles the integration of all the modules. Without that testing, having functionality verified in each module is pointless.

There could be situations where some functionalities are not working on a particular device even though everything looks fine on all the browsers. Compatibility testing comes to address this part while UI/UX testing ensures user interfaces and user experiences.

Apart from that, Security testing and Performance testing play key roles. Given the competitive nature of the online marketplace, even minor glitches can lead to significant revenue loss and damage to the brand's reputation.

Strategy: To implement effective functional testing strategies, the team followed these steps. These are mentioned as a high-level overview. We will discuss these points separately in the next editions.

  • Define Clear Requirements: Begin with well-documented requirements that outline what each feature of the eCommerce platform should do. This clarity helps testers understand what needs to be validated.

  • Create Comprehensive Test Cases: Develop detailed test cases covering all functionalities of the platform. These should include scenarios for browsing/searching products with various search criteria, adding/editing/deleting items in the cart, checking out, making payments, and tracking orders.

  • Automate Testing: Utilize automation tools to streamline repetitive tasks and improve test coverage. Automation is particularly beneficial for regression testing, ensuring that new updates do not break existing functionalities.

  • Perform Compatibility & UI/UX Testing: Ensure the platform functions correctly across different web browsers and devices. This step is crucial since users may access the site using various devices.

  • Integrate Continuous Testing: Incorporate continuous testing within the CI/CD pipeline to detect issues early in the development cycle. Continuous testing helps maintain the quality of the platform despite frequent updates.


  • Many User Journeys: eCommerce platforms often have many user flows, making it challenging to cover all possible scenarios. As an example, we cannot assume that the user will do the checkout after adding all the items to the cart within one round. They may change things even after providing their delivery details. So, when come back to the checkout process after editing the cart, we have seen many bugs and caching issues. The offers/promotions based on time, location, and worth of the items are the other aspects that increase the tester's scope. Therefore, in eCommerce testing, it is so important to think as an end user by combining the tester's skills.

  • Third-Party Integrations: Integrating with third-party services like payment gateways and order tracking systems adds layers of complexity. Even though there is a part for shipping, the team was not involved with that integration except for Tax calculations under different conditions. However, when shipping is excluded to certain countries, that part needs to be handled.

  • Dynamic Content: Frequent updates to product listings, prices, and promotional offers require constant testing.


  • Flash Sales: The platform offers flash sales where certain products have discounted prices for a limited time.

  • Location-Based Pricing: Prices of products vary depending on the user's geographic location.

  • Personalized Promotions: Logged-in users see personalized promotions based on their browsing history and past purchases.

Solutions: Prioritize Testing Scenarios: Focus on the most critical user journeys and high-traffic areas of the site. Use data analytics to identify and prioritize these paths.

Test Data Management: Without taking each and every test data for testing, the team handled some techniques like pairwise testing to do efficient testing with good test data combinations.

Automated Scripts for dynamic content changes: Create automated test scripts that can adapt to the dynamic content changes, ensuring that tests remain relevant and up-to-date.

Results: Implementing a robust testing strategy yields numerous benefits:

  • Improved User Experience: Thorough testing ensures that users can navigate the site effortlessly, leading to higher satisfaction and increased conversions.

  • Reduced Downtime: By identifying and fixing issues before they reach production, the platform experiences fewer disruptions, maintaining business continuity.

  • Higher Revenue: A reliable and smooth user experience translates to higher customer retention and increased sales, directly impacting the bottom line.

  • Enhanced Brand Reputation: Consistently delivering a high-quality eCommerce experience strengthens the brand's reputation and fosters customer loyalty.

Conclusion: Functional and Non-Functional testing is indispensable for eCommerce platforms aiming to deliver a flawless user experience. By defining clear requirements, creating comprehensive test cases, automating testing processes, and addressing common challenges with strategic solutions, businesses can ensure their platforms perform optimally. The results of a well-executed testing strategy include improved user satisfaction, reduced downtime, increased revenue, and a stronger brand reputation. In the competitive eCommerce landscape, investing in testing is not just an option but a necessity for sustained success.

How's your experience in eCommerce Testing?

Recent Posts

See All


bottom of page